About
I help organizations develop revenue. I have been described as a “connector”.
I am comfortable interacting with C-level executives, relationship building and developing business development plans in both B2B and B2C industries. I excel at building symbiotic strategic partnerships that are longitudinal and scalable as organizations grow.
I am especially passionate about experiential marketing due to a robust and results-oriented background in sponsorship and events. I excel at developing emotional sales experiences and high buyer engagement, guided by clear KPIs and measurable results. I adore experiential marketing for its ability to tell a story, evoke emotion and catalyze action.
In sponsorship marketing, I have been on both sides of the table, as an investor, agency-based strategist and property rights holder, which has taught me the nuances of balancing multiple stakeholder relations.
AREAS OF EXPERTISE:
Corporate & Brand Partnerships
Business Development Strategy
Events & Experiential Marketing
Sponsorship Activation & Acquisition
Experience in Healthcare, Sports, Music, Entertainment & Luxury