Business Development • Partnerships • Sponsorship Marketing

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Portfolio

Los Angeles Times Headquarters during the Toronto International Film Festival. Kerry Washington captured leaving our venue partner, Baro.

Los Angeles Times Headquarters during the Toronto International Film Festival. Kerry Washington captured leaving our venue partner, Baro.

16+ years of experience in business development & stakeholder relations

 

Gallery

Portrait photography by Staff Photographer for the Los Angeles Times, Jay L. Clendenin.

Event Photography by Julian Ross.

Event & Partnership Management by Louiza Szacon.


Highlights

  • 16 years of business development and partnership experience, prospecting C-level executives and growing a healthy pipeline to meet competitive KPI targets

  • Resourceful in lead generation, cold calling, negotiation and contracting

  • High business acumen for measuring ROI to ensure sustained partnerships

  • 7 years of experience developing luxury properties catered to HHI demographics in sports & entertainment

  • 19 years of experience working for NPO and charitable organizations commercializing to develop properties, platforms & programming

  • Highly skilled in event project management with attendance ranging from 100 to 350,000 persons and producing 15-25 major events annually

  • Co-founded and grew two grassroots NPOs since 2009, including building full business plans

  • 3 years of agency experience in integrated marketing including OOH, digital, traditional and experiential event marketing

  • Meticulous in managing partner needs, developing processes, budgeting and scheduling and maintaining overall financial organization


Select Work

SZACON AGENCY, NORTH AMERICA
In Partnership with the Los Angeles Times

UNION SAVINGS CANADA, TORONTO
Director, Partner Relations (Acquisition & Affiliate Marketing)

BAYCREST HOSPITAL FOUNDATION, TORONTO
Strategic Partnerships & Sponsorship

JAM VAN INC, TORONTO
Business Development & Partnerships

THE MINT AGENCY, TORONTO
Sponsorship & Event Marketing

MISSISSAUGA ARTS COUNCIL, MISSISSAUGA
Development & Event Management

MARCUS EVANS CONFERENCES, TORONTO, ON
Business Development

RONCESVALLES POLISH FESTIVAL, TORONTO, ON
Sponsorship & Event Management

MICHI DESIGN INC, TORONTO
Head of Marketing & Partnerships


Pro Bono

KONEKT, TORONTO, ON (NPO)
Board of Directors – Founder & Franchiser
2018-Present

Website

YOUNG ONES, TORONTO, ON (NPO)
Board of Directors – Partnerships and Charitable Events
2014 - 2017

Website

EKRAN TORONTO POLISH FILM FESTIVAL (NPO)
Board of Directors – Sponsorship and Events
2009 - 2014

Website


Education

UNIVERSITY OF TORONTO
Brand Management Certificate
Digital Marketing Management Certificate

MCMASTER UNIVERSITY
Master of Arts

WESTERN UNIVERSITY
Bachelor of Arts